W&W Discuss Rave Tradition, New Music, Manufacturing and Profession Suggestions [Interview]
Music is consistently evolving, whether or not it’s rock, rap, dance, genres are consistently biking by artists, time stops for nobody. To attain longevity as a musician is an incredible accomplishment, particularly in dance music, the place the advertising cycle may be very single pushed and tastes and traits are consistently altering. One of many acts that has achieved this standing must be W&W. Hailing from the EDM hotbed that’s the Netherlands, W&W has managed to face out from the gang over the higher a part of this decade.
Ward van der Harst and Willem van Hanegem had been a few of the early pioneers of the EDM motion that rode into the US round 2013. They produced large tracks like “Bigfoot,” “The Code” with Ummet Ozcan, “Don’t Cease the Insanity” with Hardwell, “Rocket” with Blasterjaxx, and maybe their most iconic monitor, “Rave After Rave.” By means of their manufacturing prowess and regular touring schedule, it’s straightforward sufficient to catch a W&W set, whether or not or not it’s at EDC, Extremely or TomorrowLand.
Ward and Willem just lately rebranded their label and aesthetic as Rave Tradition with the accompanying title monitor and a slew of recent releases which have seen them dabble in psy-trance and hardcore, in addition to collaborate with a few of the largest names within the business, and their shut buddies, Armin van Buuren and Dimitri Vegas & Like Mike. We received the prospect to take a seat down and discuss with Ward and Willem earlier than their set at EDC Las Vegas a few weeks in the past. I talked to them about Rave Tradition and the evolution of their sound, they usually had been extremely enthusiastic sharing their ideas with us. Right here’s our unique interview with W&W:
Inform me concerning the rebrand, inform me about Rave Tradition, what had been the origins?
Willem: “A lot of things actually, we used to have Mainstage Music, and the music that we signed was pigeon-holed as that kind of sound. With Rave Culture, Rave is something bigger than only EDM or trance.”
Ward: “We have some really cool techy-stuff coming up.”
Willem: “But, like also, a lot of people want us to host the second stage, you can’t have a Mainstage second stage. We actually have like a community following, like a culture, because of them, we wanted to rebrand, to fit better. Like an ode to them.”
Ward: “They already created this Mainstage family.”
Willem: “We didn’t even know about them, they showed us all these groups, with all the songs that we’re not releasing.”
Ward: “A huge WhatsApp group, it’s also pure 100% organic”
Willem: “That inspired us also to do that, the whole move.”
That leaves you guys open to pursue new sounds, you’re not pigeon holed into one style. Inform me concerning the stuff you guys have been experimenting with, I know there’s been lots of psy-trance?
Willem: “Final yr we did a psy-trance collaboration with Vini Vici, we did one with Maurice West, which can also be extra psy-ish, futuristic. As a result of with Vini Vici we did extra tribal, that form of sound, the sci-fi one is with Maurice West, to steadiness it out. And these days we’ve been coming again to these previous EuroDance days, like after we had been younger, like ‘God is a Girl’”
Ward: “Very uptempo.”
Willem: “Nostalgic, here they call it techno, but for us it’s called ‘German hands-up.’ Because when we were young, those songs were played in the club. To be honest, funny thing about ‘God is a Girl’ is I really wanted to have that song when I was like 11. But it was always played in the club, and you didn’t have Shazam back then. The DJs were dicks back then, I came up to them, can you tell me which song, nope, they just ignored me. We’ve been doing a lot of hardstyle as well, last year the one with Darren Styles, they call it UK hardcore, it has the energy of hardstyle, but like a softer kick.”
Ward: “Yeah, it’s more happy.”
Willem: “So, every year we try to dive into some of the styles we like that are new, and of course, we do the energetic main stage big room and trance, that’s what we always do. We always try to change it up, we don’t want to play the same set every year.”
Ward: “We always want to be able to do a little bit more trance-y stuff, if you only work on the same kind of stuff the whole time, it gets boring, so it’s nice to switch around between all the different projects.”
Willem: “We love to produce, we can’t just do one sound.”
Ward: “After two days of producing big room or whatever you call it, its like oh lets do some trance again, and after a week of trance, like, let’s get this done.”
Inform me the way you guys have provide you with your schedule of collabs, there’s been stuff with Armin van Buuren, new tune with Blasterjaxx, how have you ever guys been lining that stuff up.
Willem: “The Blasterjaxx one, they just sent to a demo to us and we were like, this is sick, let’s work on this. And the Armin one, we sent a demo to Armin for Ultra, and he was like I already finished my set, but I love this so much.”
Ward: “He was stressing out, because he was like I have no room in my set for this, I have to cut something out. I really feel sorry for the song that couldn’t make it, some guy was really excited, he’s going to play my song.”
Willem: “But, yeah, we’re all friends, and we share a lot of demos, if we feel like this has some Armin vibes we’ll send it to Armin, Blasterjaxx will do it with us.”
Ward: “The one we did with Dimi & Mike there was a tiny setup.”
Willem: “Yeah, Armin and Dimi started, looped us in and then we all worked together on it.”
Ward: “It’s all a very small community.”
Willem: “It’s not like we plan, let’s do a song together, something starts and we just share it around.”
We’re right here at EDC Las Vegas, what does it imply to be taking part in right here on the premiere North American dance music pageant? How does it really feel to be on that most important stage?
Willem “Wonderful, EDC was all the time one of many festivals we needed to play after we began. There’s all the time a couple of festivals we need to play yearly, this and Tomorrow Land, these festivals we need to play for the expertise.
Ward “A pageant like that is actually onerous to search out wherever else on the planet, it’s simply distinctive in so many points, the situation, the manufacturing. If you stroll round right here it feels such as you’re in a special world. It makes it very particular.
Going again to the music, it’s very cyclical, there’s all the time traits. What’s the problem for you guys as artists, how do you fulfill yourselves and the followers?
Willem: “The way we look at trends, when somebody comes up with something new, we’re always very excited, even if it’s not our type of style, it’s the production. So, we look into that artists style and we’ll re-create elements of it, but we’re not going to make that sound, because that guy came up with that sound, it’s his sound. So it’s like okay, we like this element, what if we grab that element and sequence the melody and put that into something we do. And that’s how we come up with new sounds and try to innovate. We don’t want to copy.”
Ward: “Then you’re also at least one step behind, because someone did it before, and you can never make something really original.”
Willem: “We see a lot of guys, like this is hot right now, so I’m going to make that, but that doesn’t work. Use your own identity.”
Ward: “Yeah, have your own style and then implement a lot from others.”
Willem: “Yeah, and some trends it’s like this is cool, but it’s not for us.”
Ward: “We skip on it.”
Willem: “Whatever is new, we always look at everything that comes out and analyze it. From a production point of view and also from a DJ point of view. Would we love to play something like that or no? That’s how we usually look at music.”
Additionally from a manufacturing standpoint, have you ever ever put out a monitor and been like, oh no, that wasn’t superb, we may have accomplished higher?
Willem: “A lot, a lot of times, half of our discography I don’t want to listen to.”
Ward: “Sometimes we’re very excited about something, and then six months later, you listen back to it and we’re like what were we thinking.”
Willem: “It happens, it’s part of the whole thing.”
Ward: “But, then there’s also stuff we’ve put out in the past that we’ve been uncertain about, and now I listen to it, and it’s like, oh, that was actually nice.”
Willem: “We don’t always look at the success of a track, sometimes we put something out and it does nothing at all, and we’re like, hey, that was actually not that bad.”
Any phrases or messages for the followers?
Willem: “Thanks for always supporting us, even right now, our kind of sound is not the biggest in the US, but every single time we come here, there’s so many fans coming out.”
Ward: “Yeah, we played a few shows the past few months, and every time it’s always really good shows out here.”
Willem: “We’re super happy to be back, especially at EDC!”
Take a look at W&W’s newest single with Blasterjaxx “Let the Music Take Control” out now on Rave Tradition.