Taylor Swift’s ‘Lover’ Units Apple Music Pre-Add Benchmark

Taylor Swift’s ‘Lover’ Units Apple Music Pre-Add Benchmark 1

Taylor Swift’s Lover remains to be some months out from gracing us with its presence, but it surely’s already bagged at the least one document.

TayTay’s seventh studio set has set a brand new benchmark for many “pre-added” albums” on a single day by a feminine artist on Apple Music.  Lover chalked up 178,600 worldwide in its first day of availability (on June 13), besting the document set by Ariana Grande’s Thank U, Subsequent. Based on studies, it has since raced previous 222,400 pre-adds.

Pre-adds are Apple’s cute time period for pre-saves, or what the business known as pre-orders within the age earlier than the digital revolution.

Apple Music quietly rolled out its pre-add function on upcoming albums in June 2018, three years after the streaming service opened for enterprise.

Lover is due out Aug. 23 and can function the beforehand launched tracks “Me!” that includes Brendon Urie and “You Need to Calm Down”.


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