The most recent star to emerge from the Bronx is just not one other rapper, however a singer who is able to shake up the R&B scene. Shari Marie, a 21-year-old native of the talent-filled borough, is making her mark (and simulatenously calling out her naysayers) in her new video for “I Don’t Want It.”
Completely premiering on Billboard beneath, the video exhibits Marie displaying off her glamourous aspect whereas stunting on any haters who attempt to cross her path. The video’s important spotlight is the artist channeling her inside ’50s diva with a throwback black-and-white tv scene. “Pipe down, you couldn’t try if you want/ I’m getting petty for fun,” she sings over a thumping, trap-inspired beat courtesy of Swagg R’Celious (the Grammy-winning government producer of H.E.R.’s Vol. 1 and 2).
“The lyrics are actually things I say every day about haters and fake people that cross my path,” Marie tells Billboard in regards to the track’s inspiration. “I’m in such a positive space in my life and this song is a huge middle finger to those who tried to bite off my creativeness and do me wrong. The concept of the video brought the lyrics to life and I got to show my playful personality in an aesthetically pleasing way.”
“What piqued my interest in working with Shari is seeing how relaxed, comfortable and playful she seemed to be,” Swagg R’Celious explains. “Additionally, I thought she had a dope vocal tone. Once we first met in individual, I discovered extra of her story and realized she has so many fascinating layers and essential messages on how she needs to encourage others.
“She’s greater than a reasonably face with an excellent voice,” Swagg adds. “She’s about enjoyable, household and enthusiastic about uplifting different younger ladies who wrestle with self-image. Shari works onerous and commits herself to her craft and artwork. For me, that drive and fervour is what’s most essential when working with an artist. She needs to be higher and you’ll really feel the vitality she brings to the desk.”
“I Do not Need It” follows Shari Marie’s “Candy” single, each of which seem on her debut Reflection EP (launched on June 13). Try the video beneath.