Primavera Sound, the emblematic Barcelona competition, will launch a Los Angeles version in partnership with Reside Nation. The L.A. fest is scheduled for Sept. 19 and 20, 2020 at Los Angeles’ State Historic Park.
Organizers of Primavera, which has garnered a strong fame fo delivering obsessively curated lineups during the last 20 years, was introduced Saturday (June 1) over the past day of this yr’s version of the Barcelona competition.
“We have been thinking about Los Angeles for many years now, and the celebration of our 20th anniversary felt like the perfect timing for the decision of crossing overseas,” Primavera Sound co-director Gabi Ruiz stated in a written announcement despatched to Billboard earlier than a press convention came about at Barcelona’s Discussion board Park. “Our goal is to bring the Primavera Sound spirit and vibe to cities with a similar feel: creative, colorful and welcoming.”
The organizers promise “a lineup featuring the classics, icons of today and artists of tomorrow during an incredible weekend of music without stylistic barriers that includes a public commitment to gender equality.”
The lineup and ticketing data will likely be introduced within the coming months, with a restricted quantity of early hen tickets to be launched on June 7 at 9 am PST. Extra data will likely be posted on the Primavera Sound web site.
The Barcelona occasion has grown from an viewers of seven,000 in its first version to final yr’s draw of 220,000. In 2019, Primavera Sound provides performances by 295 artists.
Finest identified for impeccable indie cred that made it a should competition for Spanish and overseas attendees, Primavera has expanded its scope in recent times and turn into extra eclectic as its programmers have seemed towards attracting a brand new era. This yr, embracing the slogan “The New Normal,” programmers beefed up illustration by artists who sing in Spanish and booked a reggaeton headliner for the primary time, J Balvin. The competition’s lineup additionally purposefully included greater than 50% girls artists, together with Robyn, Miley Cyrus, Janelle Monáe, Rosalía, Carly Rae Jepsen and extra.
“Primavera Sound is an inspiring tastemaker festival and we’re thrilled to be working with their Barcelona team in bringing it to Los Angeles next year,” stated Brian Smith, SVP of Los Angeles Reserving at Reside Nation. “The festival is a forward-thinking exploration of music and culture, and it will offer a unique and powerful experience to connect with fans.”