Most of KLOUD’s existence has been as a digital entity. The music video for his new single “Exit Alive” sees him getting into the true world for the very first time and the impact that his existence has on these round him.
The pounding acid synths match the hysteria within the music video exactly. It’s a uniquely crafted video that purposefully goals to elicit emotions of entrapment and terror, and it does so brilliantly. The fast cuts and shaky cam together with all the digital results add to the mania that KLOUD is experiencing.
As for the music itself, it’s excessive depth and highly effective, made for optimum dance flooring engagement. I imply significantly, are you able to think about standing nonetheless throughout this?
Try the video for “Exit Alive” from KLOUD, and browse on to search out what the undertaking is all about beneath.
KLOUD is a robotic AI character that takes place in a futuristic setting the place up till now, his whole life has been lived inside a simulation run by The KLOUD, an evil company that controls society utilizing simulated experiences to maintain them “in control.” From the start, KLOUD has at all times realized this and has expressed his concern for it utilizing music. All of his unique music tells a narrative the place he’s working and attempting to flee from The KLOUD as a result of they’re scared that KLOUD is an outlier from the remainder of society, his intelligence has been self-learning and he’s beginning to break from the simulation. His final launch, Chilly Fireplace, exhibits him hitting ‘the wall’ the place it separates actuality from simulation, and now Exit Alive is the upcoming single the place he breaks free.