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Grand Ole Opry Enhances Fan Experience With New Immersive Film

Grand Ole Opry Enhances Fan Experience With New Immersive Film 1

Garth Brooks and Trisha Yearwood host the 14-minute film

Grand Ole Opry followers can now get one step nearer to the magic that occurs on stage on the Mom Church of nation music via an immersive new movie that formally launches July 9 in The Circle Room, a customized constructed state-of-the-art studio within the Opry Home foyer. Hosted by Garth Brooks and Trisha Yearwood, the 14-minute movie illuminates the 94-year historical past of the establishment.

“The people who take the daytime tours will start with this film. It puts you in the head space to experience this magical building,” says Sally Williams, Basic Supervisor, Grand Ole Opry / senior vp, Programming & Artist Relations, Opry Leisure. “The Opry film experience gives context to everything that a guest sees when they are here. It makes these hallowed halls that much more personal for guests that come through. They understand what it means to an artist to be here, which deepens the experience for non-artists to come in.”

The movie options greater than 100 acts and shares clips of performers being shocked with an invite to hitch the Opry, in addition to many emotional speeches from artists throughout their induction ceremonies. It additionally contains archival footage of legends like Minnie Pearl, Little Jimmy Dickens and Roy Acuff, alongside present acts like Lauren Alaina, Luke Combs, Brad Paisley and Chris Younger. It concludes with an all-star solid singing “Will the Circle Be Unbroken.”

“I thought they did a great job of spanning the generations and covering a lot of people,” says Jeannie Seely, an Opry member for practically 52 years. “This is a wonderful thing for the fans…It’s really life like, about as life like as you could make it without them being there.”

Brooks and Yearwood, each members of the Opry, are scheduled to seem on Immediately July 5 to advertise the brand new movie.  “We all were so honored that they agreed to this and I think they just knocked it out of the park,” Williams says. “The Opry [is] every person who steps on stage and that resonates so true to Garth and Trisha. They have such emotional connection, not just to what’s happening today, but what’s happened previously, and I think they have such a belief in the powerful future that’s ahead.”

The movie was created by BRC Creativeness Arts, who additionally produced The Soul of Nashville film that’s a part of the Ryman Auditorium tour. “When we began to think about what can we do to continue to instill in people the emotional importance of the Grand Ole Opry, it just all pointed back to working with BRC,” Williams says. “ We brought them in more than a year ago and began to talk about the story that we wanted to tell, and the experience that we wanted people to have, and worked with them to create this.”

The room contains 340 lights—95 of that are transferring— in addition to 4 projectors and 5 LED screens. “It’s immersive. It an emotional story that surrounds you,” Williams says. “My goal is to add context and strengthen that relationship between the performer that’s on the stage and the fan that’s in the pews.”  

The Circle Room, named for the famed circle of wooden that was faraway from the outdated Ryman stage and positioned heart stage on the Opry Home, is a part of a $12 million Opry Home enlargement and renovation that features a new retail retailer, enhanced meals and beverage choices, a brand new parking space and extra upgrades within the outside Opry Plaza space. Along with the brand new movie being a part of the daytime Opry Home excursions, the Circle Room can be used for particular occasions and meet-and-greets with artists within the night.

“People can hang out with a legend like Jeannie Seely or one of our Opry Next Stage artists like Tegan Marie. It gives those people who are coming to the show the opportunity to meet an artist and hear a little bit direct from them,” Williams says. “It reinforces what I know is true about country music, which is that that connection with the fan is so important to the artist.”  

Seely has performed hostess a number of instances when followers go to the brand new room. “I go in and I talk 15-20 minutes. I talk about whatever is on my mind and then I ask if anybody has a question. That often leads to something else that I talk about.”

Seely admits viewing the movie introduced up nostalgic emotions.  “I felt like our generation pulled the music up, dressed it up, took it to places that it had never been accepted before and broadened the scope of our industry a lot.  I’m very proud of the era that we came in and I think they captured that,” she says. “The film was overwhelming. You can’t react to one scene before you’re onto the next.  It’s an exciting film as well as emotional.”


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