Ed Sheeran & Heinz Ketchup Crew Up for New Condiment ‘Edchup’

Ed Sheeran & Heinz Ketchup Crew Up for New Condiment 'Edchup' 1

To have a good time Nationwide Ketchup Day (June 6), Ed Sheeran has teamed up with Heinz Ketchup to carry you his very personal model of Edchup. 

That is, in reality, an actual product that you would be able to really purchase. It’s the common ketchup the world is aware of and loves, however in a limited-edition, Ed-inspired bottle. 

It went on sale on a particular Ed Sheeran x Heinz web site for $5 plus delivery, limiting every order to 5 32-ounce bottles. This sadly hasn’t stopped them from promoting out, however Heinz advised followers preserve a lookout on their Instagram account for updates on restocks. 

“It’s actually real and you’ll be able to get your hands on one very soon,” Sheeran shared within the caption of a photograph of him holding his prized Edchup. 

Certain, Sheeran has collaborated with nearly each megastar — Beyoncé, Justin Bieber, Taylor Swift — however this may simply be his best pairing but. The “I Don’t Care” singer has been obsessive about Heinz for years, a lot in order that he has their brand tattooed on his arm.

The obsession dates again to 2014, with Sheeran speaking about his favourite condiment in a number of interviews. He even has his assistant carry round a bottle always in case there is a time that requires some additional sauce. A rep from Heinz confirmed that it is solely executed wonders for the enterprise and {that a} third of feedback on their social posts are Sheeran followers. 

In April, Sheeran reached out to the model by way of Instagram: “Yo @heinz I have an thought for a TV advert should you wanna do one, if not I received’t be offended, I might by no means be mad at you…have your folks name my folks. Numerous love, your greatest fan x.”

The message was clearly obtained, as a result of Sheeran teased the collaboration on May 2 and now it’s right here. We’ll formally by no means be capable to store in one other condiment aisle on the grocery retailer with out buzzing “Form of You” underneath our breath once more.

Try Sheeran and his Edchup beneath.


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