Stay Nation has launched Digital Nation, a brand new digital music-focused division within the U.K. Led by Scott Barton, managing director of LN’s Cream, Digital Nation can be primarily based in London and give attention to increasing the corporate’s competition, excursions and membership choices throughout the U.K.
At Cream, Barton handles the favored Creamfields competition in Daresbury, a four-day occasion lively since 1998, together with the distinctive and moveable 15,000-capacity competition tremendous construction often called Metal Yard, which made its debut in Liverpool three years in the past. Cream can be answerable for a number of excursions and membership reveals throughout the nation, and has labored with prime artists together with Marshmello, Swedish Home Mafia, Calvin Harris and Skrillex, amongst others.
Internationally, Creamfields has launched editions in Chile, Abu Dhabi, Ibiza, Malta, Brazil, Argentina, Peru, Australia, Hong Kong, and a number of cities in China.
“With Scott’s outstanding record managing global brands Cream and Creamfields, this new division is a major advance for Live Nation and for artists and acts in this genre,” stated Denis Desmond, chairman Stay Nation UK and Ireland.
Added Barton, “Electronic music has always been at the heart of what we do. We have a dedicated team who work hard to connect fans to electronic music events across the UK. As the scene continues to grow, the knowledge and experience we have is key to our success.”